giffgaff
Powering freelancers
We showed that giffgaff is powering freelancers to work free with 5G
Challenge
The type of powerful computers and hardware used for things like video/audio editing are so expensive and cumbersome that you generally have to be within a corporation in order to use them and physically be in front of them, like in an editing suite or computer lab.
Insight
The bandwidth that comes with 5G means that the processing can happen remotely on a different device connected to the more powerful workstation. This blows the door wide open for people who want to work remotely.
Solution
Giffgaff offers you control, flexibility and freedom. So does 5G. This makes giffgaff the ideal network for the freelance community and remote workers - something that with the current situation is suddenly more relevant than ever.
Out of home
Print
Solution
We re-designed the packaging to appeal to women, changed the tone of voice in communications, provided an empowering message and offered and easier way to buy and carry condoms.
Social Media
We invited freelancers around the country to share their favourite spots for working on the go.
